Karen's Story


A word from Karen Alley, Owner & Artist:

I first discovered my love and talent for art at my high school in Myrtle Beach, S.C. And as much as I loved art, I never even considered seeking a degree in it, and instead obtained a business degree from Clemson University. (Plus, my Dad said I could go to college wherever I wanted, but he would pay for it if I went to Clemson! He was kidding. Probably. The Orange runs deep.)

Fast-forward a few years: I married a Clemson football player, became a young mom of two active, sports-obsessed sons, worked as a fitness instructor and had my own business to run. Suffice it to say that I learned what it truly meant to be on the go.

During those years, my art went from “dabbling” to passion to full-blown career.

For more than 10 years now, I’ve worked as a commissioned and gallery-represented artist in Charlotte, N.C, mainly working in oils, painting contemporary landscapes.

Between trying to find time for a workout, friends, my art, juggling my family’s schedule, ball games and a couple of Labrador retrievers, I found myself gravitating to mediums that allowed me to work faster and more productively. I turned to abstracts, working in acrylics and inks, experimenting with this unique direction where art and exercise overlap.

Besides being bold and abstract, I demand that my activewear be practical. Because let’s face it: I’m picky.

As a former dancer and avid exerciser, and all-around busy lady, I’ve tried just about everything out there. I insist that my clothing be both stylish and comfortable — pieces that can seamlessly transition from a Pilates class to my art studio to the tailgate, so.... I set out to create bold, beautiful wardrobe staples for everyday life.

All the artwork used on our products incorporate my own paintings — not those of some digital designer halfway across the planet. I have, quite literally, poured my best work into these products. They are designed with love and sewn with soul — and I hope you love wearing them as much as I have enjoyed creating them.


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